Sunday, April 13, 2014

If flowers erupted from volcanoes...

it might look something like this:

I couldn't resist sharing an amazing commercial featuring millions of flower petals erupting from a volcano covering a town near the IrazĂș Volcano in central Costa Rica. It was created by the international ad agency, McCann, as an effort to illustrate how much detail is packed into Sony's 4K TV.  The 8 million petals represent each individual pixel contained in Sony's 4K Ultra HD TV set, four times the detail of 1080ps. With the help of local residents, the team spent over 2 weeks collecting 3.5 tons of flower petals they used to flood the streets with color.

Some behind the scenes video give some insight into the extraordinary efforts involved in created this ad.

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